NEEA

Courtesy of energystar.gov

If you’re in the biz, it’s a hot topic – how do you effectively market energy efficiency to consumers? Maybe you offer some tips: turn down your water heater, install a low-flow shower head, replace your lights with CFLs – but what do you think of when you hear that? I imagine cold showers with no water pressure and unreliable lighting.

“It is what it is" - a phrase I picked up from the company culture of one of my first jobs. This was an organization run by a brilliant visionary leader, and where I worked with incredibly talented and inspiring people. I was taken in by that phrase – “it is what it is” – because it seemed wise, and wise people were using it. To me, it meant, “Some things are unchangeable, move on and solve some other problem.”