I know that our industry is making a difference and changing popular culture, when I see things like this: a new children’s book from the library in which the owl has a brilliant idea! And instead of the standard incandescent idea bulb, he has this fluorescent version.
[Does that mean he gets more lumens per thought?]
I know one day (soon) my kids will spot an incandescent bulb over someone’s head in a picture, and think… how old school!
As a marketer for our HVAC Optimization program we are currently running for a California-based utility, I’ve had the opportunity to go on the road to support the program’s outreach efforts. An important component of our market transformation strategy, these outreach efforts focus on educating HVAC contractors about the program and encouraging awareness, interest and enrollment.