Phil Welker, PECI’s Executive Director, recently spoke at the ACEEE Market Transformation conference. He suggested a strategic shift in how our industry views market transformation. When energy efficiency market transformation efforts started many years ago as product introduction efforts (like for CFLs), the industry’s initial efforts to throw big incentives at specific widgets worked well, but locked us into a view about how we should be treating markets.
Behavior change is a big topic at this week’s AESP Spring Conference. Everyone knows it is important, but no one has a magic bullet. At the conference people are sharing what they know, so we can all learn and move the industry forward.
We have been hearing about it – the potential of Big Data to provide insights as well as drive energy savings – but how can we get from information to action? That is where tools such as Energy Information Systems (EIS) and an effective energy efficiency program design come in.